If you’re stepping into the exciting (but daunting) world of solopreneurship, here’s the truth: time is your most precious resource. Between juggling a job, personal commitments, and your solo business dreams, it can feel impossible to breathe, let alone thrive.
But you’re here because you’re determined to make this work. You’re not ready to give up on the life you’ve been envisioning. So let’s cut the fluff and focus on what really matters—getting your work out there and making money while doing it.
These three platforms, plus a bonus option, are perfect for building your solo business in 2025. Let’s dive in.
Substack: Your One-Stop Shop for Growth
Let’s start with the darling of the content world—Substack. This platform is making waves for all the right reasons. Why? Because it’s more than just a place to write; it’s a tool to grow an engaged audience and turn them into paying subscribers.
Why Substack Rocks:
Big Backing, Bigger Plans: Substack has raked in over $80 million in funding, and they’re using it to scale. More users mean more visibility for you.
All-in-One Platform:
Whether it’s newsletters, podcasts, or even videos, Substack lets you build, share, and monetize your content seamlessly.
Built-In Social Media: Their Notes feature acts like a mini social network, helping you connect with readers directly and boost your reach.
If you’re serious about creating a loyal audience and making money, Substack is the place to be. Start a newsletter, grow your email list, and ride the Substack growth wave. It’s that simple.
LinkedIn: The Underrated Powerhouse
Let’s talk LinkedIn. Yes, LinkedIn. While it may not have the flashy appeal of other social media platforms, it’s a goldmine for professionals looking to get noticed and make real connections.
Why LinkedIn is a Game-Changer:
Minimal Competition: Only about 1% of LinkedIn users actively post content, meaning your work has a huge chance to stand out in a sea of over a billion users.
Gatekeepers Hang Out Here: Editors, recruiters, and business leaders—LinkedIn is where they scout talent. Want proof? A well-maintained profile landed me an interview with Business Insider and a collaboration with Forbes.
Big Money Opportunities: LinkedIn attracts deep-pocketed companies looking to invest in services and partnerships. If you can grab attention here, you’re in for lucrative opportunities.
Even if social media isn’t your thing, make an exception for LinkedIn. Start posting thoughtful content and watch as opportunities roll in.
Medium: The OG Platform for Writers
Medium has had its ups and downs over the years, but here’s the thing: for a new writer, it’s still one of the best places to start.
Why Medium Deserves Your Attention:
Massive Audience: With close to 1 million paying subscribers, your content has the potential to reach thousands right off the bat.
Easy Exposure: Unlike other platforms where building an audience takes time, Medium’s publications give you instant visibility.
Solid Earnings Potential: Writers on Medium can make anywhere from three to four digits just by publishing consistently.
Email List Booster: Use Medium to funnel readers into your email list, creating a steady stream of loyal followers.
Don’t let the critics fool you—Medium is still a fantastic stepping stone for solopreneurs who want to establish themselves as credible writers and make money in the process.
Bonus: Fiverr—The Freelance Hustler’s Secret Weapon
Feeling extra ambitious? Say hello to Fiverr. While it’s often dismissed as a marketplace for low-cost gigs, Fiverr has turned into a serious income generator for top sellers.
Why You Should Consider Fiverr:
Real Money, Fast: Top freelancers on Fiverr have earned six and even seven figures. It’s a great way to test the waters if you’re just starting out.
Learn the Ropes: Even if you don’t land clients immediately, setting up gigs teaches you how to package and sell your services effectively.
Potential to Replace Your Job: Some freelancers have managed to surpass their full-time income within months of joining.
If you’re willing to put in the effort, Fiverr could be your ticket to financial independence.
Final Thoughts: 2025 is Your Year to Shine
Here’s the bottom line: solopreneurship isn’t easy, but you can make it work with the right tools. Substack, LinkedIn, Medium, and Fiverr each offer unique opportunities to grow your audience, build credibility, and generate income.
So don’t let fear or self-doubt hold you back. The sooner you start, the sooner you’ll see results. Here’s to making 2025 the year you take the leap into solopreneurship and never look back.